Our Proposals

Whitbread is seeking to extend its existing Premier Inn hotel on Euston Road to provide an additional 66 bedrooms for guests, as well as improve the external appearance of the building and reconfigure the ground floor with a new restaurant, reception and main entrance to the hotel.

The proposed changes represent a multimillion-pound investment into the hotel and comprise the following:

The roof extension

The proposed two-storey extension to the roof of the existing hotel would remain lower than the western wing of the property (Somerton House), as well as other neighbouring buildings. The roof extension will be visible from certain Somerton House residences, however it will be 10 metres away from the nearest existing property and no hotel windows will overlook existing Somerton House residences.

Current rooftop plant and equipment will be relocated further away from Somerton House and will be screened by the new roof extension.

The extension faces onto Euston Road, but will not significantly change the view along the main Euston Road or the Bloomsbury Conservation area, given the height of neighbouring buildings. The finish of the extension is intended to be in keeping with the rest of the hotel façade.

The rear extension

The six-storey rear extension would be built on stilts in the service yard at the rear of the hotel. The roof of the proposed annex is one floor below the lowest residential floor of Somerton House. It would not be visible from Euston Road and is mainly obscured from Duke’s Road.

Plans for the ground floor

The ground floor will be reconfigured with a new 200-cover Bar+Block Steakhouse to replace the existing Thyme restaurant. The new restaurant will create an active frontage onto Euston Road, improving the appearance of the building at street level.

A new reception area will also be created, with a new main entrance to the hotel from Euston Road. The existing entrance via the bridge on Duke’s Road will be removed, with access solely from the new Euston Road entrance.

Improving the external façade

As part of our plans to extend the hotel, we are proposing to refresh the external façade of the hotel and restaurant to improve the attractiveness of the building.

Further Information

Please contact James Anderson at Whitbread directly on 07850 944 798 and james.anderson@whitbread.com for further information.

Proposed North West Elevation - Euston Road plan

Proposed South East Elevation - To Service Area plan